'David Bond's engaging and thoroughly admirable film is a record of his attempt to reconnect his own children – and indeed all of Britain's children – with nature. Today's young people stay indoors, unlike their parents and grandparents, who as children loved to roam free. A new generation is addicted to iPads and consoles, getting obese and insidiously depressed in the process, and parents are letting it happen. And more than that, we increasingly assume the outdoors to be dangerous, pointless and irrelevant. "We think we've outgrown nature," says Bond, and wonders if the way is to promote nature as a brand, so the kids can "get" it and"choose" it; with boyish enthusiasm, he devises wacky ad strategies through billboards and social media to spread the good word, and gets out and about to talk to environmentalists like George Monbiot and Chris Packham'

                                                                                                    The Guardian